Prompts are the new creative brief

Great AI work does not come from magic words. It comes from clear thinking, expressed precisely. Learn the CRAFT framework — five elements that turn any vague idea into a prompt that actually delivers.

The CRAFT framework

Five letters, five questions to ask before you hit generate. Use them in order and your output will jump in quality, regardless of which AI tool you are pointing at.

C

pages.learnPromptEng.craft.context.title

pages.learnPromptEng.craft.context.description

R

pages.learnPromptEng.craft.role.title

pages.learnPromptEng.craft.role.description

A

pages.learnPromptEng.craft.action.title

pages.learnPromptEng.craft.action.description

F

pages.learnPromptEng.craft.format.title

pages.learnPromptEng.craft.format.description

T

pages.learnPromptEng.craft.tone.title

pages.learnPromptEng.craft.tone.description

Art-specific prompting techniques

Generic prompt advice falls apart fast in art. Cinematographers, illustrators, musicians, and designers each have their own vocabulary — and the AI knows it. Learn to speak the language of your discipline and the results follow.

“A portrait of an elderly fisherman, 50mm lens, golden hour, shallow depth of field, in the style of a Steve McCurry National Geographic cover, Kodak Portra 400 film grain, tack sharp on the eyes, soft falloff to the background.” That is what a working photographer’s prompt looks like.

Tool-specific tips

pages.learnPromptEng.tools.midjourney.name

pages.learnPromptEng.tools.midjourney.tip

pages.learnPromptEng.tools.dalle.name

pages.learnPromptEng.tools.dalle.tip

pages.learnPromptEng.tools.stableDiffusion.name

pages.learnPromptEng.tools.stableDiffusion.tip

pages.learnPromptEng.tools.suno.name

pages.learnPromptEng.tools.suno.tip

Practice what you just learned

Reading about prompting is not prompting. Open the prompt builder, pick a CRAFT framework, and turn an idea you actually care about into something you can show someone tomorrow.

Prompt Builder

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